Every year since 2015, Waste Management and The Thunderbirds have partnered with Change the Course to balance 100% of the water footprint for the Waste Management Phoenix Open and restore water to Arizona ecosystems. As the largest attended tournament and verified zero waste event in the world, the WM Phoenix Open is a powerful force for driving awareness and resources to conserving water, reusing grey water, and restoring freshwater. And, Waste Management amplifies their positive impact by inspiring other tournament partners to join them in contributing to water restoration projects and conservation activations.
2019 WMPO Change the Course Partners included: M Culinary Concepts, Swire Coca-Cola USA, Waste Management, and The Thunderbirds.
How They Inspire
Change the Course has been activated onsite at the tournament through signage and social media to teach fans about their embedded water footprint and how they can conserve water in their daily lives. This year the WM Phoenix Open featured a large interactive installation that engaged fans in freshwater issues and solutions, and highlighted how tournament sponsors are moving the needle for positive change.
The Impact They’re Making
Water sustainability for the WM Phoenix Open starts with smart water use at the event, but its impact doesn’t end there. Over the course of this five-year initiative, CtC partners have helped restore 270 million gallons of freshwater to Arizona ecosystems and communities. They support freshwater projects across the state, including improving habitats for native species and helping farmers use more efficient irrigation and switch to less water intensive crops.
Waste Management’s water stewardship leadership inspired the Green Sports Alliance and Bonneville Environmental Foundation to award them the first Water Stewardship Influence Award.