Coors Seltzer is a hard seltzer with a mission to restore America’s Rivers. To do this, Coors Hard Seltzer is partnering with Change the Course (CtC) to support a portfolio of on-the-ground water projects that help sustain healthy, flowing rivers across the country that provide clean water to wildlife and millions of people.
How They Inspire
For each 12 pack of Coors Hard Seltzer purchased, 500 gallons of clean water to America’s Rivers will be restored. Coors Hard Seltzer estimates that the projects they support will restore one billion gallons of river water across 19 rivers and 15 states in the next year alone. Learn more details about the campaign here.
“Americans are drinking an astounding amount of hard seltzer, but it’s not doing much good. With the launch of Coors Seltzer and its Volunteer Program, we’re setting out to provide a seltzer that tastes good and also gives drinkers an opportunity to do good with each and every sip,” said Matt Escalante, Molson Coors’ senior director of above premium flavors. Read more about the official Coors Seltzer launch here.
Credit: PRNewsfoto/Molson Coors
The Impact They’re Making
Coors Hard Seltzer has identified the following river basin, states, and on-the-ground projects to meet their goal.
- Allegheny River (Pennsylvania) – Farnsworth Branch Habitat Restoration
- Apalachicola River (Florida) – Sweetwater Creek Dam Removal
- Buffalo Bayou (Texas)
- Chattahoochee River (Georgia) – Water Stewardship Training and Restoration; Shark Therapy Program & Urban Stream Habitat Restoration
- Chicago River (Illinois) – The Wild Mile, Chicago River Habitat Restoration
- Colorado River (Colorado & Utah) – 15-Mile Reach Flow Restoration, Elkhead Reservoir Flow Restoration, Price River Flow Restoration
- Colorado River (Texas)
- Delaware River (Pennsylvania) – Jenkintown Creek Forrest Rain Garden
- Flint River (Georgia)
- Hudson River (New York) – Saw Mill River Habitat Restoration
- Lackawanna River (Pennsylvania)
- Mississippi River (Minnesota) – Cold Spring Fen Habitat Restoration, Getchell Creek Stream Stabilization
- Missouri River (Montana) – Prickly Pear Flow Restoration
- Ohio River (Ohio) – Ohio River Tributaries Riparian Habitat Restoration, West Fork Mill Creek Habitat Restoration
- Sacramento River (California) – Water Trust Mill Creek Flow Restoration, Deer Creek Irrigation Efficiency
- Salt River (Arizona) – Mason Lane Piping Irrigation Efficiency, Verde River Habitat Restoration
- Tennessee River (Tennessee) – Sequatchie Cave State Natural Area Habitat Restoration, Grassy Branch Creek Habitat Restoration
- Trinity River (Texas) – Wilson Creek Habitat Restoration
- Wailua River (Hawaii)