Coors Seltzer

Restoring 1 billion gallons across America's Rivers

Coors Seltzer is a hard seltzer with a mission to restore America’s Rivers. To do this, Coors Seltzer is partnering with Change the Course (CtC) to support a portfolio of on-the-ground water projects that help sustain healthy, flowing rivers across the country that provide clean water to wildlife and millions of people.

How They Inspire

For each 12 pack of Coors Seltzer purchased, 500 gallons of clean water to America’s Rivers will be restored. Coors Seltzer estimates that the projects they support will restore one billion gallons of river water across 16 rivers and 14 states in the next year alone. Learn more details about the campaign here.

Coors Seltzer is encouraging their consumers to join their Volunteer Program; consumers in select states will be offered a rebate to get their first 12-pack for free – they drink, Coors Seltzer gets to work. “Americans are drinking an astounding amount of hard seltzer, but it’s not doing much good. With the launch of Coors Seltzer and its Volunteer Program, we’re setting out to provide a seltzer that tastes good and also gives drinkers an opportunity to do good with each and every sip,” said Matt EscalanteMolson Coors’ senior director of above premium flavors. Read more about the official Coors Seltzer launch here.

The Impact They’re Making

Coors Seltzer has identified the following river basin,  states, and on-the-ground projects to meet their goal.

Allegheny River (Pennsylvania)
Apalachicola River (Florida)
Chattahoochee River (Georgia)
Chicago River (Illinois)
Colorado River (Colorado & Utah) – 15-Mile Reach Flow Restoration, Elkhead Reservoir Flow Restoration
Colorado River (Texas)
Delaware River (Pennsylvania)
Flint River (Georgia)
Hudson River (New York)
Mississippi River (Minnesota)
Missouri River (Montana) – Prickly Pear Flow Restoration
Ohio River (Ohio)
Sacramento River (California)
Salt River (Arizona)
Tennessee River (Tennessee)
Trinity River (Texas)

Stay tuned for more project details!

1 billion
Gallons
of Water Restored
16
River Basins
Targeted
14
States
Impacted