Our rivers play a vital role in society, and with 80% of America’s largest rivers drying up, Coors Seltzer decided to create a product with a purpose to help ensure that rivers across America remain vibrant and sustainable, today and long into the future.
To do this, Coors Seltzer partnered with Change the Course to protect and restore the waterways that provide clean water to wildlife and millions of people in communities across the country.
How They Inspired
Coors Seltzer launched with a mission to restore America’s rivers. They wanted to create a simple way to enjoy good times and give back at the same time.
For each 12-pack of Coors Seltzer sold, they committed to
restore 500 gallons of fresh water to our rivers.
The innovative impact-focused product launched with “The Easiest Volunteer Program” ad campaign – because when you drink Coors Seltzer you’re helping save the rivers.
The Impact They’re Making
In partnership with Coors Seltzer, Change the Course built a portfolio of restoration projects across the country that will help sustain healthy, flowing rivers. All projects deliver needed benefits to the rivers and surrounding areas.
Since mid-2020, Change the Course and Coors Seltzer have funded 36 restoration projects that have supported 24 river basins across 18 states, from the Hudson in New York to Wailua in Hawaii. Projects will be seen through to their completion.
- Allegheny River (Pennsylvania) – Farnsworth Branch Habitat Restoration
- Apalachicola River (Florida) – Sweetwater Creek Dam Removal
- Buffalo Bayou (Texas)
- Chattahoochee River (Georgia) – Water Stewardship Training and Restoration; Shark Therapy Program & Urban Stream Habitat Restoration
- Chicago River (Illinois) – The Wild Mile, Chicago River Habitat Restoration
- Colorado River (Colorado & Utah) – 15-Mile Reach Flow Restoration, Elkhead Reservoir Flow Restoration, Price River Flow Restoration
- Colorado River (Texas)
- Delaware River (Pennsylvania) – Jenkintown Creek Forrest Rain Garden
- Flint River (Georgia)
- Hudson River (New York) – Saw Mill River Habitat Restoration
- Lackawanna River (Pennsylvania)
- Mississippi River (Minnesota) – Cold Spring Fen Habitat Restoration, Getchell Creek Stream Stabilization
- Missouri River (Montana) – Prickly Pear Flow Restoration
- Ohio River (Ohio) – Ohio River Tributaries Riparian Habitat Restoration, West Fork Mill Creek Habitat Restoration
- Sacramento River (California) – Water Trust Mill Creek Flow Restoration, Deer Creek Irrigation Efficiency
- Salt River (Arizona) – Mason Lane Piping Irrigation Efficiency, Verde River Habitat Restoration
- Tennessee River (Tennessee) – Sequatchie Cave State Natural Area Habitat Restoration, Grassy Branch Creek Habitat Restoration
- Trinity River (Texas) – Wilson Creek Habitat Restoration
- Wailua River (Hawaii)
We will continue to add projects to this list as the portfolio details are finalized.